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Category: Blog

  • WHAT IS ON-PAGE SCO

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    shefaliananta
    in

    On-Page SCO (Search Channel Optimization) in Digital Marketing Introduction With the changing landscape of digital marketing, On-Page SCO (Search Channel Optimization) has emerged as a vital tactic for companies seeking to maximize their visibility across all search channels. Whereas traditional On-Page SEO (Search Engine Optimization) aims at optimizing web pages for Google and other search engines, On-Page SCO optimizes content for other search platforms like e-commerce sites, app stores, social media search, voice search, and internal search features. In this blog,…

  • WHAT IS SCO

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    by

    shefaliananta
    in

    Understanding SCO: Search Channel Optimization in Digital Marketing Introduction In today’s digital-first world, businesses must be visible across multiple search channels to stay competitive. While SEO (Search Engine Optimization) focuses on optimizing content for search engines like Google, a broader and equally important strategy is SCO (Search Channel Optimization). SCO expands beyond traditional search engines…